Kin Euphorics

CHALLENGE

A person holding a can of energy drink labeled 'Actual Sunshine' with a colorful fruity snack platter in the background.

Design a campaign that celebrates the evolving third space of social gatherings, offering experiences that elevate everyday moments into unforgettable connections.

ROLE

ART DIRECTOR
SET DESIGNER
CREATIVE PRODUCER

WORKED WITH

PHOTOGRAPHER / EDITOR: STEVEN RUGGERIO

HAND MODELS: DEB JUNGIN KIM, KARINA BASTILLE, GERAUD BASTILLE

A can of Kin Bloom Euphorics beverage resting on a soft, light green fabric with white baby's breath flowers surrounding it.
A man pouring a canned beverage into a glass, showing only part of the man's face and hand, wearing a green corduroy jacket and gold wristwatch, with accessories including beaded bracelets and rings.
Stacked boxes of Kin Euphorics beverages on a table, outdoors, with flowers and greenery in the background. The top box features a yellow and red can, the middle box has a blue and yellow can, and the bottom box shows a purple and pink can. A separat
People sitting around a table, engaging in a painting activity, holding cans of Kin Euphorics drink, with art supplies and floral decorations on the table.
A person's hand holding another person's hand in a handshake, with a can of Kin Spritz Euphorics in the foreground and various cards and papers on a table. The person with the hand in the foreground is wearing a ring and a watch.
Table covered with colorful papers, a can of Kin Euphorics beverage, and various stationery items including scissors, pens, glue, and printed papers and clippings.
Two women holding colorful canned beverages, smiling, sitting at a table with painting supplies and small easels, engaging in a social activity.
A charcuterie board with various cheeses, meats, crackers, fruits, and vegetables, surrounded by a green eucalyptus branch and canned Kin Euphorics beverage.
People holding cans of Kin Euphorics Kin Spritz in front of a cheese and vegetable platter.
Two people holding cans of Kin Euphorics drinks over a cheese and fruit platter on a wooden cutting board, with a marble surface underneath and decorative greenery around.
A table covered with various craft and stationery supplies including colored paper, markers, washi tape, and printed papers, with three people holding cans of energy drink.
A collage of various images including a drinks menu, close-up of a drink garnished with herbs, groups of people enjoying gatherings, fashion outfits, a variety of beverages, and food items for a brand presentation on Kin Euphorics.

BRIEF DECK